Nando's Artist's Palette
Nando's wanted to change the way they served food to kids in their restaurant. To create a unique experience with some truth behind the reason for the design. Having conducted reseach groups involving lots of kids eating their food. We noticed that most kids don't want to eat a burger that's already assembled. They want to choose what goes onto the burger - some kids like cheese, others not. So why should we serve them a burger that just caters for the kid that like cheese ? So we created this plate for the new range of kids meals at Nando's International restaurants. The kids would be able to mix & match their food - play with it - like kids do. And eat the parts they like, assemble the burger with all the toppings they prefer. Just like an artist does when he's mixing his colours. Kids loved this. The plates were rolled out to all international markets, including Singapore.