As Creative Director for MullenLowe Beauty, Meryke Naude is celebrated for her innovative work that drives positive change. With nearly 17 years of industry experience, she expertly combines captivating concepts with refined aesthetics and meticulous craftsmanship. Growing up in Secunda, South Africa, Meryke's fascination with design was sparked by the intricate machinery in local factories, shaping her view of creativity as both beautiful and purposeful.
Today, she channels her passion into globally resonant campaigns that challenge social norms and gender expectations. Her work with Bumble empowers women to take charge in relationships, while campaigns for Unilever brands like Closeup reshape perceptions of love and relationships, and her initiatives for Clear champion resilience and diversity.
Dedicated to nurturing the next generation of talent, Meryke fosters a vibrant team culture of optimism, mentorship, and innovation. With her dynamic vision and relentless drive, she is redefining the beauty and advertising landscape.
Awards
The Last Dictator Standing
Cannes 2012 - Bronze
Only i-best for amavisitors
Cannes 2010 - Finalist
The Last Dictator Standing
Cannes 2012 - Bronze
Only i-best for amavisitors
Cannes 2010 - Finalist
Closeup - City Hall of Love
Cannes Lions 2022 | Shortlist (Digital Craft - Innovative Use of Technology)
MAD STARS 2022 | Crystal (Interactive)
MAD STARS 2022 | Shortlist (Social & Influencer)
MAD STARS 2022 | Shortlist (Humans Rights)
Campaign Brief: The Works 2022 l Winner (Digital + Online)
Campaign Brief: The Works 2022 l Winner (Work for Good)
Gerety Awards l Bronze (Media)
Gerety Awards l Bronze (Experience)
Gerety Awards l Shortlist (Innovation)
London International Awards -Silver / Blockchain
London International Awards - Bronze / Immersive Events, Content and Experiences
Marketing Excellence Awards - Gold / Excellence in Marketing to a Specific Audience
Marketing Excellence Awards - Silver / Excellence in Brand Strategy
Creative Circle Awards - Grand Prix – Best of Show
Creative Circle Awards - Gong for Good
Creative Circle Awards - Silver (Direct Gongs – Best use of Direct (Digital Channels))
Creative Circle Awards - Gold (Media Gongs – Best use of Social Platforms)
Creative Circle Awards - Silver (PR Gongs – Best use of Digital & Mobile Platforms)
Creative Circle Awards - Best of Category + Gold (Brand Experience & Activation Gongs – Best use of Digital-led Brand Experience & Activation)
Creative Circle Awards - Gold (Brand Experience & Activation Gongs – Innovation in Brand Experience & Activation)
Creative Circle Awards - Silver (Mobile & Digital Gongs – Best use of Digital Platforms)
Creative Circle Awards - Silver (Mobile & Digital Gongs – Innovation in Mobile &/Or Digital)
Creative Circle Awards - Best of Show + Best of Category + Gold (Mobile & Digital Gongs – Gong for Good: Mobile &/Or Digital)
Creative Circle Awards - Gold (Craft Gongs – Digital Craft: Digitally Enhanced Physical Experiences (Including AR, VR & Mixed Reality))
Signia Life Melodies
The One Show 2020 - Silver
Singapore CCA 2019 - 3x Bronze, 6x Finalist
Adstars 2019 - Bronze, Crystal
Closeup ailove
The One Show 2020 - 2x Finalist
Spikes Asia 2019 - Bronze
Adstars 2019 - 4x Crystal
Singapore CCA 2019 - Gold, 5x Silver, 5x Bronze
Cannes Lions 2022 | Shortlist (Digital Craft - Innovative Use of Technology)
MAD STARS 2022 | Crystal (Interactive)
MAD STARS 2022 | Shortlist (Social & Influencer)
MAD STARS 2022 | Shortlist (Humans Rights)
Campaign Brief: The Works 2022 l Winner (Digital + Online)
Campaign Brief: The Works 2022 l Winner (Work for Good)
Gerety Awards l Bronze (Media)
Gerety Awards l Bronze (Experience)
Gerety Awards l Shortlist (Innovation)
London International Awards -Silver / Blockchain
London International Awards - Bronze / Immersive Events, Content and Experiences
Marketing Excellence Awards - Gold / Excellence in Marketing to a Specific Audience
Marketing Excellence Awards - Silver / Excellence in Brand Strategy
Creative Circle Awards - Grand Prix – Best of Show
Creative Circle Awards - Gong for Good
Creative Circle Awards - Silver (Direct Gongs – Best use of Direct (Digital Channels))
Creative Circle Awards - Gold (Media Gongs – Best use of Social Platforms)
Creative Circle Awards - Silver (PR Gongs – Best use of Digital & Mobile Platforms)
Creative Circle Awards - Best of Category + Gold (Brand Experience & Activation Gongs – Best use of Digital-led Brand Experience & Activation)
Creative Circle Awards - Gold (Brand Experience & Activation Gongs – Innovation in Brand Experience & Activation)
Creative Circle Awards - Silver (Mobile & Digital Gongs – Best use of Digital Platforms)
Creative Circle Awards - Silver (Mobile & Digital Gongs – Innovation in Mobile &/Or Digital)
Creative Circle Awards - Best of Show + Best of Category + Gold (Mobile & Digital Gongs – Gong for Good: Mobile &/Or Digital)
Creative Circle Awards - Gold (Craft Gongs – Digital Craft: Digitally Enhanced Physical Experiences (Including AR, VR & Mixed Reality))
Signia Life Melodies
The One Show 2020 - Silver
Singapore CCA 2019 - 3x Bronze, 6x Finalist
Adstars 2019 - Bronze, Crystal
Closeup ailove
The One Show 2020 - 2x Finalist
Spikes Asia 2019 - Bronze
Adstars 2019 - 4x Crystal
Singapore CCA 2019 - Gold, 5x Silver, 5x Bronze