Closeup believes that every person has the right to be with the one they love, regardless of what you believe, where you're from and what status you hold within a community. To show to the world that everyone should be free to love, we created two chatbots - created to be of two different platforms and different mindsets, world views and yet they can still overcome these obstacles. Showing us all that if two bots can fall in love, why can't we. This experiment sparked debates and shed light on the barriers that non-normative couples face today.
One Show 2020 – 2 x Finalist
Spikes Asia 2019 – Bronze
AdStars 2019 – 4 x Crystal
Singapore CCA 2019 – Gold, 5 x Silver, 5 x Bronze
Client: Closeup ToothpasteSpikes Asia 2019 – Bronze
AdStars 2019 – 4 x Crystal
Singapore CCA 2019 – Gold, 5 x Silver, 5 x Bronze
Creative Agency: Mullenlowe Singapore
Executive Creative Director: Shengjin Ang, Daniel KeeÂ
Creative Director: Meryke Naude
Associate Creative Director: Sergey Mastobaev
Senior Copywriter: Raul Palhares, David Thackray
Senior Art Director: Yusufcan KayhanÂ
Designer: Jose Siojo, Reema TrehanÂ
Senior Producer: Fuzzy AbideenÂ
Global Business Director: Sanjai Srivastava
Account Director: Louisa Cheong
Senior Account Manager: Hafiz AliffÂ
Account Manager: Ee Von Ong Group
Digital Strategy Director: Mark Haycock
Senior Editor: Adam SnyderÂ
Project Coordinator: Maribelle SeahÂ
PR Account Director: Huijun Su
Production House: Whitecoat Productions Singapore
Producer: Alex J. Guaña
Production Manager: Julz Johan
Live Streaming Engineer/Vision Mixer: Tom EllisÂ
Director of Photography/Editor:Â Johann ValenciaÂ
Photographer: Zim GoodmanÂ
AV Engineer: Azri Ali
AV Assistant: Yazid Sukor
Development: EnlightedÂ
Digital Chief Creative Technologist: Denis Seltzer
Digital Producer: Ruslan Abishev
Developer: Aleksey Nabok
Post Production: ALL AWARDS LdaÂ
PR Agency: BOLD Media
Head of APAC: Oliver BudgenÂ
Account Executive: Divika Jethmal
