Asia’s 360º – Perspectives of Progress
To launch the new Volvo FH, we didn’t want people to see it as just another vehicle. We wanted them to see trucks from a whole different perspective. Introducing the Volvo Trucks Asia’s 360º – Perspectives of Progress microsite. A journey across Asia that let users discover Volvo Trucks’ brand promise of Driving Progress. Capturing a gruelling journey through Asia to showcase the Volvo FH's versatility, durability and performance across some of the regions toughest terrains. A 3 week journey under demanding conditions. Users can navigate an interactive map featuring 360º photographs of Asian landscapes that symbolizes progress, plus videos of 3 individuals who are driving progress in their own fields. A Facebook contest also allowed users to win a trip to Singapore. Results within 11 weeks: 253K page views 880K video views PR value of S$580K 10.3 k shares